Duckweed Urban Grocery opened in downtown Tampa in 2013 to provide residents of The Element, as well as the community, with a grocery store in walking distance.

Setting up shop downtown 3 Months AgoWorker salaries set to rise in 2016 4 Months AgoThe new Duckweed location in the Channel District, which is also situated on the first floor of an apartment building (The Place), will provide the same convenience.

"We are putting grocery stores in places so people don't have to get in their car and drive to Publix or somewhere," said marketing manager Alex Rath.

Though the square footage and items are similar to that of the downtown location, the layout makes it easier to shop for cheeses, meats, paper goods, snacks, prepared foods, vegetables, craft beer and wine.

"The experience is different," Rath said. "It's all one really long floor so shoppers are encouraged to walk through the store and see everything. There's a top floor in the downtown location that people always miss."

A chef who specializes in paleo, acai bowls, smoothies, juices and other healthy options was hired for the new location.

They are currently working through the menu items but plan to launch the full menu the week of April 18-22.

"We liked that location because it's flowing with local businesses," Rath said. "It's also filling a need which the owner, Michelle Deatherage, was looking for."

While they expand into the Channel District, they are also altering the downtown store by renting space to Gourmet Italia, which imports ingredients from Italy.

Starting Friday in Channelside, the official grand opening weekend will commence at 111 N 12th St. with a Hatching Event featuring local vendors. The store will become fully stocked over the next week.

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